Company
Profile
1. COMPANY INFORMATION
TARBS World TV At A
Glance
o
Chairman Mike Boulos
Chief
Executive Officer
o
Business Multicultural Subscription TV &
Radio Broadcasting
Marketed
globally as TARBS World TV
In Australia TARBS World TV operates through TARBS World TV Australia
Pty Limited ABN
32 070 677 717
o
Headquarters
o
International Operations European, headquartered in
North
American, headquartered in
o
Staff 260 in
o
Target Audience More than 25 million multicultural households in
Australia/New Zealand,
TARBS World TV and associated
companies (referred to herein for ease of reference as “TARBS”) are
privately-owned companies, established by Mike and Regina Boulos
to provide a broad range of digital transmission and broadcast facilities as
well as creative and post-production services for television and radio
broadcast clients within Australia and internationally. The company was
incorporated in 1995 as Television and Radio Broadcasting Services Australia
Pty Ltd and renamed TARBS World TV Australia Pty Ltd in 2003.
In 1999, TARBS restructured its
activities and commenced operation as a multi-cultural subscription television
and radio broadcaster dedicated to serving the unique blend of cultures that
exist in
The business strategy of Mike and Regina Boulos
has evolved dramatically and their mission is now totally focused on serving a
more expansive goal, which is to deliver quality television and radio
programming to non-English speaking multicultural audiences around the world,
no matter where they live.
This goal aims
to fulfil an undeniable need that exists with multicultural people all over the
world, to grow and maintain strong linkages with their cultural heritage. Under
the umbrella of TARBS World TV, TARBS is now serving this need on a global
scale.
TARBS World TV provides TV viewers and radio
listeners with a unique and affordable multi-cultural link to the world. Through TARBS World TV, subscribers can watch
popular multi-channel television broadcasts and listen to live radio, 24
hours/day, in a language of their own choice. They also have the opportunity to
view and listen to a wide range of premium TV channels and radio stations from
around the world including an English-language channel package.
To accomplish this:
o
TARBS
has secured long-term distribution
rights for quality
television and radio programming relevant to the world’s major multicultural
communities, as well as rights to supplementary English programming to provide
a more complete experience for its viewers. This in turn aids TARBS in
broadening the appeal of its services beyond first generation migrants to
second and subsequent generations.
o
TARBS
has established a global satellite
platform and world-class broadcast operations facilities that enable its
programming content to be efficiently sourced and distributed anywhere in the
world.
o
TARBS
is continually developing strong ties
with multicultural communities and the customers that it serves, so that it can
continually improve and expand the quality and range of its services to various
multicultural markets, worldwide.
TARBS’ programming relationships
and long-term marketing and distribution rights now extend across government
broadcasters in 30 non-English speaking countries around the world. These
relationships and arrangements also encompass key private broadcasters in those
countries.
TARBS World TV now has
operations in
TARBS World TV aims to grow its
global customer base to more than two million subscribers over the next five
years.
TARBS World TV’s
programming content is sourced and distributed globally through a digital
satellite platform that is the largest of its kind in the world for
distribution of multicultural programming content.
The TARBS Global
Network collectively comprises the following key elements:
BROADCAST OPERATIONS CENTRE (BOC)
A primary
Broadcast Operations Centre in
o
Video
and audio Production and Post-Production
Facilities, as well as graphics design and editing suites.
o
A Program Playout
Facility for program channels that are compiled offline from tape-based
content.
o
A
Master Control Room for global
network control and monitoring, program playout
monitoring and broadcast operations.
o
An
Encryption Management Facility for
encrypting TARBS’ satellite transmissions and for managing individual
subscriber entitlements in real-time, on a global scale.
o
A
Subscriber Management System based
on leading edge PeopleSoft CRM applications, for managing the delivery of TARBS
World Television services in real-time to its global customer base.
o
A
Multilingual Call Centre, to support
the provision of services to TARBS’ Australian customers. TARBS intends to
establish a further multi-lingual call centre in
SATELLITE PLATFORM
Six C Band
transponders on three satellites that provide the Primary TARBS Contribution
Feeds for the delivery of TARBS World TV content from around the world into
o
PAS10 (two 27 MHz C Band transponders) and Thaicom 3 (three 36 MHz C Band transponders) facilitate the transmission
of content from
o
PAS2 (one 54 MHz C Band transponder) facilitate transmission of
content from the
o
These
satellites also act as Primary TARBS Distribution Feeds for the international
TVRO market.
o
Additionally,
TARBS utilises C Band capacity on the Filipino Mabuhay satellite for
distribution in Asia Pacific.
Nine Ku Band
transponders on two satellites that deliver direct-to-home broadcast services:
o
PAS8 (five 36 MHz Ku Band transponders) serves the Australian
market.
o
Galaxy XR (initially four 36 MHz Ku Band transponders) serves the
SATELLITE TELEPORTS
Four satellite
teleport centres that provide uplinks and downlinks into the various TARBS
satellites, and other satellites that interconnect with the TARBS Global
Network:
o
Sydney Teleport Centre – this teleport receives contribution
feeds from PAS10, Thaicom 3 and PAS2, and uplinks DTH
services to PAS8; PAS8 DTH services are also simultaneously delivered to Napa
Valley, where selected services are processed and uplinked
for distribution to the US market.
o
o
Napa Valley Teleport Centre – this teleport receives contribution
feeds from Australia and various North American satellites, and uplinks DTH
services to Galaxy XR for the US market; the teleport also uplinks certain
multilingual programming content sourced from North and South American
satellites into contribution feeds to TARBS’ Sydney teleport.
TARBS is also
developing and implementing digital video server technology in several of its
teleports, as well as digital advertising insert capabilities and digital
rights management software to support flexible local content and advertising
insertion in services it supplies within each of its DTH markets.
In
Australian
DTH Services
During the past year, TARBS has focused on growing its
foreign language television and radio channel line-up and in April 2002
expanded its Australian direct-to-home services to 65 channels, delivered 24
hours/day, from 30 different countries around the world.
This programming line-up includes provision for close to 60
foreign language channels and a supplementary package of six English channels
(comprising news, sport, children’s and general entertainment programming). An
additional five channels of premium-tiered services will include a Pay Per View channel, the Nightmoves
adult channel and a premium multi-channel TARBS Movie package.
TARBS’ Australian multicultural service extends across 20
different non-English speaking language groups, segmented into four major
linguistic markets as follows:
o
Mediterranean Greek,
Spanish, Portuguese, Italian, French and Maltese
o
Middle Eastern Arabic
(Egyptian, Lebanese, Syrian), Turkish, Iranian, Armenian
o
Asian Chinese
(Cantonese, Mandarin), Filipino, Indian, Korean, Thai, Vietnamese
o
European Balkan
Region (Serbian, Croatian and Macedonian), Russian, Polish, German
TARBS
is continually strengthening its programming line-up through the addition of
locally produced non-English language programs that make its services not only
more entertaining but also more relevant to its diverse multicultural
Australian audience. Local production is undertaken through TARBS’ in-house
creative expertise and production facilities. TARBS also provides creative and
post-production services to external clients on a competitive basis.
US
DTH Services
A
number of TARBS World TV channels are currently available free-to-air in the
International
Marketing & Distribution
In
Up-to-date information on the company
and its service offerings is available on the TARBS website (www.tarbs.com).
TARBS
World TV Australia Pty Limited (TARBS)
Pyrmont NSW 2009 Fax:
+61 2 9776 2320